Mc Donald´s McRib

2024, 
Bosalay

(The project)

This high-energy commercial celebrates the cult obsession surrounding McDonald’s iconic McRib. With a vibrant soundtrack and playful humor, it follows devoted fans going to extreme lengths for the legendary sandwich. A stylish, hyper-visual tribute to a menu item that has become a true cultural phenomenon.

(Client)

Mc Donald´s

(Agency)

Bosalay

(Roles)

Edition

(Direction)

Ibon Landa

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