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Casa del Libro
2025,
La Joya
(The project)
Casa del Libro’s transmedia campaign extends the continuity of its Christmas message: “There’s a place that always awaits you.” The campaign reinforces a sense of belonging and emotional connection with readers, making the bookstore a welcoming destination during the holiday season.
(Client)
Casa del Libro
(Agency)
La Joya
(Roles)
Creative direction
Edition
Scriptwriting
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